One Hundred Thousand Views
A thank-you, and two things the numbers taught me.This site just passed one hundred thousand page views.1 1 Counted by my self-hosted Umami instance, which doesn’t see anyone who blocks it—so the real total is higher. The average visit lasts five and a half minutes, and two thirds of readers leave from the page they landed on. The number itself is vanity, but each count is a person who read something I wrote, often to the end. So, before anything else: thank you.
Two things in the breakdown are worth passing on.
Almost nobody arrives from Google.2 2
Every search engine
combined—Google, Bing, DuckDuckGo, Kagi—accounts for under three
percent of arrivals. Google by itself barely registers.
Nine in ten of
you came from Reddit or Hacker News: the front page, not the search
index. So the traffic spikes and never accrues—a post lands, it’s read
widely for a day, and between spikes the line lies flat.3 3
Hacker News
sends about a third of Reddit’s traffic but reads five times as much per
head: eleven views per reader against two. Reddit drove roughly eight
thousand views, Hacker News fourteen and a half thousand. The most
devoted source of all is isocpp.org, whose readers averaged more than
four visits each.
I don’t own this audience so much as rent it, one post
at a time.
And the posts that travel are not the posts you read.4 4
Views per
reader tell the story: the lock-free ring buffer earns 8.7, the
fundamental theorem of calculus 7.5, devirtualization 7.2, type erasure
3.3—against 1.6 and 1.4 for the two self-hosting posts. The
ring-buffer post has the most views on the whole site despite a fraction
of the reach.
The self-hosting posts win the lottery and are read
exactly once, the mark of a drive-by from an aggregator. The deep
ones—a lock-free ring buffer, the fundamental theorem of calculus,
devirtualization—earn seven to nine views apiece and keep earning them
long after the spike has died.5 5
The referrer log is full of small
delights: the C++ community carried the systems posts on its own
(isocpp.org, libhunt, Meeting C++); a whole ecosystem of Hacker News
clients and RSS readers I’d never heard of; Chinese aggregators like
Zhihu and Weibo; and, for the first time, AI assistants citing
pages—Claude, ChatGPT, Gemini, Copilot. My favourites are the entries
that shouldn’t exist at all: hits from a phone’s offline cache and from a
local /Users/.../index.html path—someone who kept a copy.
You come
back to the hard posts. Virality evaporates; depth compounds.
So, again: thank you for reading. If you’d like the next post to find you rather than leaving it to the front page, subscribe to the newsletter or follow along by RSS.6 6 Both are free and there is no catch. The newsletter is plain text—no tracking, no HTML, just the post—and unsubscribing takes one click. Either way, you become the kind of reader a spike can’t take back.
On to the next hundred thousand.
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